Sustainable development will remain a key focus for the packaging industry and a crucial opportunity area for brands. The market ranges from biodegradable kelp films, laser-etched labels, fermented bioplastics to paper bottles, and brands are exploring innovative material solutions. For instance, GVPAK's sustainable paper bottle packaging is made through pulp molding, which not only retains the feel of traditional bottle shapes but also has comprehensive recyclability, making it highly suitable for the current product positioning that pursues a sustainable aesthetic.

It is worth mentioning that paper bottle is becoming a highly promising eco-friendly packaging solution, especially suitable for the beauty, personal care and beverage categories.

Apart from practicality, the greatest opportunity for packaging lies in its individuality, which can create moments of joy in consumers and instantly enhance their favorable impression and the value of the gift.

These inspirations come from daily life, yet they transform the functionality of packaging into "entertainment", endowing the products with higher emotional value.

As Generation Z becomes the largest generation, we have witnessed the decline of the dominance of minimalist sans-serif fonts popular among millennials in packaging layout amid the wave of maximalism. Serif fonts are now gaining visual prominence.

Exhausted consumers hope to invest in creating happy little moments and are more willing to purchase brands that can inspire joy or surprise and please them.

Allowing consumers who are exhausted from dealing with crises to find moments of joy and escape through delightful packaging will be a strong trend, especially for Generation Z.

"Returning to childhood" has become a spiritual haven. In a turbulent world, people long for simple happiness.