Minimalist Packaging: Why “Less Is More” is the Future of Sustainable Beauty
Minimalist packaging has become a defining trend for eco-friendly skincare and cosmetics. At its core, this approach removes the unnecessary—no excessive outer boxes, extra inserts, or decorative layers that are thrown away immediately after unboxing. By using only what is needed to protect the product, minimalist packaging significantly cuts down on material use. Instead of complicated, multi-part containers, brands are switching to recyclable or compostable materials like kraft paper and paperboard, often eliminating plastic entirely. This reduces waste sent to landfill......
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