How Packaging Design Psychology Drives Brand Success
Packaging design might seem like a simple detail, but it actually makes a huge difference for brands in today’s competitive marketplace. With tens of thousands of products competing for attention on shelves and online, every single packaging design tells a story about the brand behind it. Along with the product itself, packaging answers so many questions: Is this an expensive product? Is it eco-friendly? Is it trustworthy? Consumers can answer many of these questions by just looking at the packaging, and it gives them that first crucial insight about the brand. First Impression......
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