Why Is This Protein Tub Shaped Like Skin Cream? Discover the 30-Day Calendar Inside
At first glance, most people would mistake this jar for face cream or a scented candle. It has a matte white cylinder, a small circular "H." logo in the center of the lid, and just one line of serif text with a period: "Halden." There are no nutrition claims and no big bold text saying "30g Protein Per Serving." This is the protein powder packaging designed by Kazakhstan designer Yernaz Ramazanov for a whey protein brand. He did not put any gym-related words on the tub, nor did he use the heavy black fonts common in this industry. His key step was making the protein powder look nothing l......
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