As global consumers increasingly focus on healthy lifestyles, tea, as a natural and healthy beverage, is ushering in unprecedented development opportunities. The international tea market continues to expand, competition is becoming fiercer, and packaging innovation has become an important means for brands to differentiate themselves and enhance consumer experience. Today, let’s take a look at some interesting creative tea packaging designs from various countries around the world, covering illustrations, structures, materials, and functions, hoping to inspire you with fresh ideas.

Best Tea Packaging 2025 – Top 10+ Creative Tea Packaging Design Ideas

From the ancient tea gardens of the East to the modern global tea market, tea and its products have deeply influenced the lives of hundreds of millions of people worldwide. Tea, one of the oldest and most popular beverages in the world, has thousands of years of history and rich cultural heritage. It is not just a drink but a cultural symbol connecting lifestyles and spiritual worlds across different countries and ethnic groups. With the global spread of tea culture and rising health awareness, the varieties and forms of tea products have become increasingly diverse, covering traditional teas and innovative tea drinks. The tea industry faces growing competition, and tea product packaging is continuously innovating and upgrading to adapt to market changes and enhance brand competitiveness.

From the simple and practical use of natural materials in ancient times to modern packaging that integrates environmental protection, intelligence, and culture, the development of tea packaging reflects social civilization and technological progress. Modern tea packaging not only protects product quality but also serves as a crucial carrier for brand image and cultural communication, propelling the tea industry to new heights. As market competition intensifies, brands must continuously improve product quality, innovation, and channel layout. Packaging, as an important communication vehicle between brands and consumers, directly impacts market performance through its environmental friendliness, functionality, and cultural expression. In the future, packaging innovation combining technology and culture will become a key weapon for tea brands to win the market.

So how can we design memorable packaging for tea and tea products such as tea bags, tea cakes, tea powders, and instant teas? In this blog, we will first showcase some highly creative tea packaging designs that might inspire your own designs and help your packaging stand out in the competition.

1. Chatu: Unique Textured Tea Packaging

Chatu is a premium tea collected from Sichuan, Henan, and Fujian provinces in China. The packaging design is inspired by Chinese tea plantations. Their unique shapes change with the terrain, resembling the patterns on tea pickers’ hands. The texture of the packaging repeats the plantation shapes and matches each of the three types of tea (white, green, and black tea). The molded pulp packaging is dyed with natural dyes and shaped like traditional Chinese teapots. The tea is packed inside two layers of cotton bags. The design is breathable and as eco-friendly as possible.

2. T2 Big Creativity in Mini Fruit Tea Packaging

Christopher Stanko from Australia, both a designer and illustrator, is famous for his T2 mini fruit tea limited edition packaging. The design uses biomimicry, with fruit-shaped boxes representing different tea varieties. The brand name and font are presented on labels with special craftsmanship. The vivid fruit colors and unique textures make the design simple, clear, yet highly creative.

3. MARCH’s T-Spoon Wooden Spoon Tea Packaging

MARCH, a Lithuanian studio, launched a creative “three-in-one tea” packaging: wooden spoon + delicious herbs + sweetness. The teas are handmade, and two T-Spoon scoops measure the perfect amount and sweetness. By immersing the T-Spoon in boiling water, the tea aroma is released for optimal flavor. This packaging is both practical and innovative.

4. Tea Forte“Grass on Top” Tea Bag Packaging

In 2003. American designer Peter Heywitt created a cute pyramid-shaped tea bag with a sprout on top and founded the Tea Forte brand. The tea bags, especially for herbal teas, come with special teaware where the leaf on the tea bag pierces through the cup lid, resembling a sprout breaking through the soil. Tea Forte focuses on herbal, black, and green teas, emphasizing a calm and peaceful tea-drinking experience.

5. Haelssen and Lyon Tea Calendar

German tea company Haelssen and Lyon’s innovative “Tea Calendar” compresses tea leaves into thin sheets, each printed with a date using edible materials, forming a year-long calendar. Every day you tear off a piece and brew it directly in hot water—convenient and fun packaging design.

6. Puritea Paper Lid Tea Bag Packaging

Designed by Brazilian Vinicius Hideki, Puritea’s tea bag packaging draws inspiration from quality and ancient tea-making traditions. The multifaceted packaging balances functionality and fun by using a paper lid to cover the cup during brewing, maintaining water temperature easily.

7. Selvatica Tropical Rainforest Tea Packaging

Selvatica, a Colombian mixed solid fruit tea brand, features packaging designed by Colombian team Siegenthaler & Co. The raw materials are all grown in Colombia’s pristine tropical rainforest, emphasizing natural, healthy, and pollution-free qualities. The packaging features illustrations of fruits, plants, and rainforest animals such as monkeys, hummingbirds, birds of paradise, giant gouramis, and snowy egrets. This distinct visual style creates strong brand recognition and supports marketing and sales.

8. FAMOUS TEA Celebrity Portrait Tea Bag Packaging

Russian creative agency ragordost designed FAMOUS TEA’s fruit blend tea packaging. The tea’s ingredients are sourced from the UK, where it enjoys a broad consumer base. Ragordost used famous British figures as the main visual for the packaging, including Queen Elizabeth II, Shakespeare, and John Lennon, blending tea and fruit elements into the portraits. This design highlights product features while creating a strong visual differentiation from competitors.

9. SAUDADE Warm and Fresh Tea Bag Packaging

Designed by renowned Japanese team canaria-world, SAUDADE’s tea packaging features selected teas from famous Japanese regions. Targeting artistic youth with refined lifestyles, the packaging uses fresh and elegant watercolor illustrations depicting tea-producing regions and stylish patterns. The unique visual style and soft color palette create clear visual differentiation, promoting sales and brand communication.

10. Teastar: Star-Shaped Tea Packaging

Ten loose tea bags are cleverly packaged inside a beautiful and compact star-shaped box. The vibrant mix of colors is eye-catching, and the design’s unique creativity combined with a playful spirit instantly captivates anyone who sees it.

11. Monty Bojangles Retro-Style Beverage Tea Packaging

Springetts, a UK design team, created the Monty Bojangles brand snack packaging inspired by Victorian-era exploration and adventure. The mascot—a personified cat—is paired with Victorian transportation like hot air balloons, airships, and locomotives, rendered in historical-style engravings. The design reflects the brand’s heritage and its “explore unknown deliciousness” theme.

12. Williamson Tea Elephant Tea Packaging

Williamson Tea, a historic British black tea brand dating back to the Victorian era, has packaging designed by Springetts. The brand’s iconic elephant symbol is retained and integrated into the tea can design using seamless 3D stitching, enhancing visual recognition and differentiation from competitors. Williamson Tea’s tea regions span most premium tea-producing areas worldwide.

13. Sikkimis Relaxed Lifestyle Tea Bag Packaging

Designed by Indian company simoulalva, Sikkimis tea packaging targets a healthy, relaxed lifestyle. The design features rare birds from the tea-growing region as visual symbols, combining the tea bag and outer packaging graphics creatively. When brewing, the bird’s wings can clip onto the cup edge, creating a unique sensory experience while embodying the brand’s relaxed healthy living ethos.

14. Saudade Modular Tea Packaging Box

Hong Kong-based design agency BLOW created a modular tea packaging system that uses different colored and textured paper to wrap various tea varieties. The carefully designed outer boxes come in different shapes that can be assembled and combined into new three-dimensional forms, creating various outer box shapes. This design allows tea drinkers to enjoy not only the tea but also the packaging itself, playing with and assembling the boxes to create diverse and rich patterns.

Get Cost-Effective Custom Ero-Friendly Tea Packaging from Green Valley

As tea is a green product, packaging should emphasize environmental sustainability alongside creativity. If you are updating your product packaging, please contact Green Valley. Our professional designers can help you achieve packaging solutions comparable to the above creative designs at minimal cost!