Top 10+ Creative Cookie & Candy Packaging Design Ideas 2025 | Best Cookie Packaging
June 11, 2025 Authored by Skye
There are too many types of cookies on the market nowadays. While competing on flavor, it is even more important to compete on brand value, product value, and added value. Good cookie packaging design can bring people extra value beyond just being filling and delicious. Whether you’re a home baker sharing treats with friends or a business owner looking to make a lasting impression on customers. From preserving freshness and protecting against damage during transport to enhancing the overall aesthetic appeal and creating a memorable unboxing experience, the unique packaging can significantly impact the success of your cookies.
In today’s blog, we have collected some highly creative cookies and candy packaging designs from around the world, from which we can draw inspiration. Then, based on years of packaging design experience, Green Valle will provide some tips on how to custom cookie packaging that stimulates clients’ desire to buy, helping home bakers to boost their small businesses! Let’s start!
Top 10+ Creative Cookies & Candy Packaging Design Ideas in 2025
Unique packaging can turn ordinary cookies, biscuits, or candy into works of art. From cookie packaging boxes to bags, here are some unique ways to present their delicious baked goods from the worldwide food companies.
1. Bloom Chips Potato Chip Packaging
You’ve probably all had the experience of eating potato chips from a tube, right? It’s no problem eating alone, but sharing with others can be a hassle. This potato chip packaging simply requires unfastening the band wrapped around the middle of the outer packaging, and the upper part unfolds into a paper plate, making it convenient to share chips with friends. For chip lovers, the worst thing when eating chips while playing on the phone is having greasy residue on your fingers, making it hard to smoothly swipe the screen. Designers have been racking their brains to address this need. This design is especially delightful: the chip container is designed as a “small basket” that can be torn open, so you don’t have to worry about dirtying your hands or crushing chips, and you can happily share with others. The chip-eating experience is optimized.
2. Fortnum & Mason Chocolate Biscuit Packaging
Fortnum & Mason is a famous British food brand founded in 1707. With its positioning as “offering the best to happy selves,” it boasts a 300-year history. Their latest chocolate biscuit packaging design was created by the London design agency Togetherdesign. The ingredients of Fortnum & Mason’s chocolate biscuits come from high-quality regions worldwide, targeting young consumers who value quality of life. After research and analysis, Togetherdesign focused the packaging design concept on “traveling with deliciousness,” incorporating patterns like hot air balloons, birds, planes, rainforests, and oceans into the package illustrations. They also designed unique and interesting physical packaging shapes that facilitate mid-range retail display and ease of use for consumers. This design stands out visually against similar market products and won the prestigious Dieline Food Packaging Gold Award.
3. Day-TM Energy Bar Packaging
Mousegraphics is a renowned design team from Greece, famous worldwide and a multi-year winner of best global packaging design agency awards. Its founder and creative director Greg Tsaknakis is a member of the Pentawards Hall of Fame. The Day-TM food packaging design is one of their masterpieces. The product’s major selling point is its natural ingredients, with a well-balanced nutritional profile. Mousegraphics used eco-friendly kraft paper to highlight naturalness and created a highly recognizable custom font group that visually represents the proportions of ingredients like fruits, seeds, protein, and honey. The unique packaging material combined with emotive graphics makes this design visually distinct from competitors, providing a strong foundation for brand promotion and product sales.
4. Bongenie Macarons & Cookie Packaging
The packaging design for Bongenie bread and desserts was created by the Russian design team Fabulabranding. The products mainly target young consumers and are priced slightly higher than similar products, so the design team positioned the overall tone as “cool.” The packaging is predominantly black, featuring highly appetizing product photos as visual elements, combined with simple layouts and stylish sans-serif fonts. The overall effect is sleek and noble, perfectly matching the brand’s market positioning.
5. Buck Wild Snack Packaging
The snack brand Buck Wild’s packaging was designed by the Canadian company davisdesign. The snacks include corn chips, popcorn, and mixed foods in various flavors. Davisdesign found that Buck Wild’s original packaging did not stand out on retail shelves, so the new design focused on creating a strong brand visual symbol. The packaging uses matte black as the main material, with a deer image representing the brand name concept. Flavor information is distinguished by bright colors. The unique concept and bold visual symbols made the packaging very popular after launch, winning the Pentawards Silver Award, known as the Oscar of packaging design.
6. Cloetta Candy & Dessert Packaging
Bond-agency is a world-famous design team with branches in Helsinki, Abu Dhabi, and London. One of their representative works is the packaging for Cloetta, a candy and dessert snack brand. Cloetta is known for its unique recipes and product presentation, so bond-agency centered the packaging design on Cloetta’s highly recognizable patterns. They distilled the most representative patterns into the main visual element of the outer packaging. The bold and simple color combinations and interesting pattern layouts perfectly showcase the product’s uniqueness, laying a solid foundation for brand promotion.
7. Chocolocuras Candy & Dessert Packaging
With global consumption upgrading and internet thinking spreading, interactive packaging designs that fully utilize packaging as advertising have emerged. Chocolocuras candy and desserts are a typical example. This European brand’s core value is joy and humor, and its packaging was designed by the Spanish team Supperstudio. They creatively used the cylindrical shape of the packaging, featuring characters such as thieves and police, lions and hunters, housewives and pets on the same package. When opened, these characters swap heads and bodies, reflecting the brand’s humorous spirit. This unique design stands out visually against competitors and provides a strong foundation for brand promotion and sales.
8. Won Der Cookie Packaging
The artistically creative Won Der biscuit packaging was designed by Moscow-based designer David Hovhannisyan for a Dutch museum. The packaging design is inspired by the museum’s oil paintings, with the front of the packaging transforming the painted characters’ facial expressions into humorous “smiles.” The back shows the characters’ real expressions from the paintings. The vivid colors combined with traditional realistic oil painting art create a highly recognizable visual identity, offering food lovers a packaging design that blends art and food.
9. DORIANS Cookie Packaging
Thesmallmonsters is a Canadian design team, and the DORIANS snack packaging is one of their representative works. DORIANS’ products are inspired by the founder’s grandmother’s snacks, using ingredients and seasonings from around the world with a focus on tradition, health, and quality. Their audience is mainly young people. The team created illustrated characters such as sailors, chefs, farmers, and cowboys as visual identity symbols. Although the characters differ, their unified visual style conveys the core concept of origin. Kraft paper was chosen for the packaging to reflect tradition and simplicity, perfectly expressing the DORIANS brand ethos.
10. JAFFO Biscuit Packaging
Popular is a Serbian design team that created JAFFO, a stuffed biscuit brand with multiple flavors under JAFFA. In this snack packaging design, Popular used five illustrated characters to represent the five flavors. These virtual characters with glasses act as super visual symbols, each with distinct names and expressions. Bright, high-purity colors make the packaging joyful and cute. During brand promotion, Popular used real photos of people’s facial expressions to replace the packaging illustrations, making JAFFA’s visual symbols a memorable brand identity.
11. The Natural Candy Packaging
Pearlfisher is a globally renowned British packaging design team, and The Natural candy packaging is one of their representative works. Targeting children in the UK and Ireland, this candy holds a significant market share due to its natural and unique taste. Pearlfisher used animal imagery to represent nature, combining childlike illustrations with real product images as the main packaging visuals. The free and lively layout creates a visual memory symbol that attracts the target audience. The distinct creativity and playful style clearly differentiate this candy packaging from competitors.
12. Pams Candy Packaging
Pams candy packaging was designed by New Zealand’s Brother Design. The brand is known for a rich variety of flavors, mainly targeting children and teenagers. Brother Design used cartoon animation styles favored by the target group, incorporating anthropomorphic animals like monkeys, elephants, and squirrels. This enriches the product line while creating a unified visual style system that conveys the joy and fun of the product. Compared with similar products, Pams candy packaging stands out distinctly, laying a solid foundation for market capture.
13. Cabrioni Natural Biscuit Packaging
Located in the Emilia-Romagna mountains, Cabrioni is a biscuit brand with a strong passion for nature and traditional methods. Cabrioni’s products aim to preserve authentic homemade flavors using a few trusted ingredients with traditional techniques and love for quality. They produce 100% natural biscuits daily. Cabrioni uses a brand-new packaging image to convey the concept of authenticity and naturalness. The design follows principles of truthfulness and health, illustrating familiar natural life scenes through illustrations to tell consumers about ingredients or symbolic meanings. The illustrations are combined with the actual products to show their relevance. Different biscuit flavors or nutrition have exclusive illustrated scenes and colors, creating a strong series feel and purchase desire. Each illustration tells a story, each package conveys emotion, and every buyer buys a piece of their lifestyle.
14. Cutz Cookie Dough Packaging
The dough is packed in plastic tubes, sealed with metal clips at both ends. This cylindrical packaging might first remind you of ham or ready-to-eat food, but it’s actually frozen cookie dough that can be sliced and baked at will, controlling thickness according to mood. Each flavor has different design colors and patterns, lively and interesting, giving a clean and simple feel.
Best Custom Cookies Packaging Ideas for Your Business from Green Valley
You may have gained some inspiration from the above cases, but how can you design unique packaging for your own products? Green Valley Packaging Design Company will decode the creative secrets of cookie packaging design from three dimensions: visual symbols, consumer psychology, and brand value.
1. Visual Symbols: The Language System of Packaging Design
Color Code: Decoding Consumers’ Visual Preferences
Color is the most intuitive visual element in cookie packaging design. Studies show that warm tones stimulate appetite, while cool tones convey a sense of freshness. Oreo’s deep blue packaging delivers a premium quality feel, whereas Chips Ahoy’s bright yellow highlights vitality and fun. Color choices need to match the product characteristics and target consumer group, forming a unique visual identity system.
Graphic Language: Building Brand Visual Memory
Graphic elements are the core means of expression in packaging design. The cartoon bear on Teddy Grahams and the illustrated characters on Pocky sticks both build unique brand symbols. These graphics must not only be identifiable but also evoke emotional resonance. Through repeated exposure, graphic symbols gradually become brand assets, forming visual memory points.
Material Innovation: Upgrading the Tactile Experience
Packaging materials directly affect consumers’ tactile experience. Matte textures convey a sense of luxury, glossy finishes highlight vibrancy, and eco-friendly materials reflect social responsibility. Japanese cookie brands often use window designs to let consumers see the product directly, increasing trust. Material innovation is becoming a new battlefield in packaging design.
2. Consumer Psychology: Strategic Orientation of Packaging Design
Emotional Resonance: Packaging as a Dialogue with Consumers
Successful packaging design can evoke emotional resonance. Children’s cookie packaging often uses cartoon characters and interactive designs to stimulate kids’ interest; healthy cookies use natural elements and simple designs to convey reassurance. Packaging design should deeply understand the psychological needs of the target group and establish emotional connections.
Purchase Motivation: Psychological Cues in Packaging Design
Packaging design needs to accurately grasp consumers’ purchase motivations. Family-sized cookie packs use large-capacity designs emphasizing value; gift packaging focuses on refinement to highlight the sense of ceremony. Strengthening product selling points through packaging design to guide purchase decisions is an important function of packaging.
Usage Experience: Human-Centered Packaging Design
Easy opening, easy storage, and easy portability are basic requirements of modern packaging design. Individual small packs meet fragmented consumption needs, and moisture-proof designs ensure product freshness. Humanized design enhances the user experience and increases product added value.
3. Brand Value: Strategic Positioning of Packaging Design
Brand Recognition: Differentiation Strategy in Packaging Design
In the fiercely competitive cookie market, packaging design is an important carrier of brand differentiation. Through systematic design of unique colors, graphics, fonts, and other elements, a brand recognition system is established. For example, Glico’s stripe design and Lay’s yellow packaging have become important brand assets.
Value Transmission: Content Expression in Packaging Design
Packaging is an important medium for brand-consumer communication. Packaging design conveys brand philosophy, product features, and cultural connotations. For instance, healthy cookies emphasize natural ingredients, children’s cookies highlight balanced nutrition, and holiday limited editions convey cultural value.
Marketing Innovation: Integrated Communication through Packaging Design
Packaging design is increasingly integrated with digital marketing. New elements such as QR codes and AR technologies turn packaging into an entry point for interactive marketing. Limited editions and co-branded designs create buzz through packaging, boosting brand heat.
In the fast-moving consumer goods industry, cookie packaging design has transcended simple protective functions and become an essential part of brand strategy. Excellent packaging design requires deep understanding of consumer psychology, accurate grasp of market trends, and creative expression to convey brand value. In the future, with consumption upgrades and technological advances, cookie packaging design will present more innovative possibilities and continue to play a key role in brand competition.
If you are looking for reliable packaging for your delicious products, Green Valley can help you obtain the most cost-effective solutions!
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