Why Do All Brands Look the Same Now?
Something worrying is happening in today's crowded marketplace. Brand design is becoming increasingly bland. More and more famous brands—from Google to Airbnb to Burberry—are simplifying their logos into basic sans-serif fonts and flat designs. This trend, called "blandification," aims for a modern look that works well on digital platforms. But it's making brands look exactly the same, stripping away their unique personality and emotional appeal. The Double-Edged Sword of Bland Design Brand blandification didn't happen by accid......
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