The Power of Nature Inside MUJI’s Headphone Box Is Rewriting Electronics Packaging
On the store shelf, a wireless Bluetooth speaker rests quietly inside a creamy-white paper inner tray. There is none of the cheapness associated with expanded polyethylene (EPE), no glossy glare from plastic films, and no redundant layers of packaging—just a single layer of precisely engineered molded pulp that contours perfectly to the speaker, its edges showcasing the delicate texture of natural fibers. The certificate of conformity reads: Manufacturer: MUJI (Shanghai) Commercial Co., Ltd. This is a microcosm of MUJI’s “de-plasticization” strategy, and quite po......
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